advertising

India’s Competition Commission Orders Investigation Against Google For ‘Unfair Practices’

After Australia and Europe, Alphabet, which owns Google, is being investigated in India for unfair practices and cornering the advertisement revenue generated by content providers.…

Digital Media Outpaces Print In Consumption Of Advertisements: Study

Digital media is the next big thing in India. Now according to a recent study, digital media has outpaced print media in terms of advertisement…

Media: Lockdown Lowdown

The Indian government has become the third largest advertiser on television during a boom time of media consumption as the country is in a lockdown…

Ad Targeting Problems Trigger Twitter Stock Plunge

Twitter shares dropped over 20% after the social media giant declared its Q3 results, missing its earning and revenue estimates. The company blamed bugs relating to…

Social Media Ad Spend Overtakes Print For The First Time

It’s a sign of the times. Advertisers will spend more on social media platforms than on print for the first time this year, according to…