China's E-commerce Emerges From Coronavirus Deadlock, Says Marketing Expert

by GoNews Desk 4 years ago Views 2914

Hey China
In China, the sharp drop in the Novel Coronavirus cases has encouraged e-commerce sector to get back on its feet as factories, offices and shops have reopened, proxy indicators tracking the world’s second-biggest economy show.

After being mostly cooped up at home for weeks, consumers are venturing back into malls and restaurants. Due to this, industry leaders Alibaba, JD.com and Pinduoduo are all struggling to meet a surge in demand for household staples as well as non-essential goods.


In an exclusive interview with Hey China, LinkedIn Top Voice 2019 and China marketing expert Ashley Galina Dudarenok, speaks about how the e-commerce businesses in the country are recovering from the virus deadlock, among the key points discussed which include:

  • Why e-commerce in China is “re-living its second spring”
  • In Chinese, the word crisis 危机 (wēijī) means both risk (危) and opportunity (机)
  • “This is my big hunting season” to hire new talent
  • Which brands will emerge as “winners” and “losers” after the coronavirus?
  • Is Alibaba getting too big?
  • KYC is key to success for brands in China
  • The choice is yours: luxury vs middle-class consumers
Watch Full Video By Hey China


Source - HeyChina

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