Why Did Harley-Davidson Cut Short Solo India Ride?

by GoNews Desk 7 months ago Views 3362

Why Did Harley Davidson Cut Short India Ride?
American cult bikemaker Harley-Davidson has pulled its business out of India. The company said it plans to close its manufacturing facility in Bawal plant in Haryana and significantly reduce the size of its sales office in Gurgaon. The move puts in danger a large number of jobs.

According to Harley Davidson, the company plans to cut its expenses by $75 million, which involves shutting down its only factor in India due to below-par business.

Harley Davidson entered the Indian market in July 2010, but over the last 10 years, the company sold only 27,000 bikes. In the financial year 2019-2020, the company sold only 2,500 bikes in India, whereas during the Coronavirus pandemic, only 100 bikes were sold in April-June this year. The cheapest Harley bike in the Indian market costs Rs 4.69 lakh while the most expensive bike is at Rs 50.83 lakh. It is believed that due to the premium segment and expensive prices, the company could not sell its bike.

At the same time, Royal Enfield sells nearly 27,000 bikes in the Indian market in a month.

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