Shopping Through Instagram Catching On

by GoNews Desk 4 weeks ago Views 887
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Instagram has turned into a bustling online shop now, with more than 50% of users logging into this platform for shopping. According to a survey, 84% of users will prefer shopping on Instagram in the future as well. At present, there are 117.1 million monthly users of Instagram in India.

According to the report ‘Instagram in India: Users’ Perspective’, released by social media agency WatConsult, more than 50% of users shop on this platform. Out of these, 75% of users are from small towns.

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The report further states that 84% of users have been influenced to employ this platform for shopping in the future as well. The biggest reason for this is the advertisements shown on Instagram, which lead users to find out more about and purchase products or services. 

Instagram is a photo-sharing app but with time, it has emerged into a platform that makes people buy anything on sale online.

Instagram is liked a lot in India. It currently has 117.1 million users in India and these users are most active on this platform from 6 am to 9 am and from 4 pm to 8 pm. About 51% of users log in to Instagram once a day and 32% users log in more than twice daily.

Meanwhile, although Instagram is yet to pose a challenge to big platforms like Amazon, it can prove a formidable opponent in the coming days.

Watch the full report here: