Alibaba’s Tmall vs. Pinduoduo And Amazon: Who Will Win China’s E-Commerce War?

by GoNews Desk 6 months ago Views 3270

Alibaba’s Tmall vs. Pinduoduo And Amazon
In China, Alibaba’s Tmall, Pinduoduo, and JD are just some of the players joggling for a bigger slice of the country’s online shopping spree. 

Chloe Goncalves, Business Development Manager at Tmall Global, helps European brands enter the Chinese market and sell through Alibaba’s e-commerce platforms. 

As the battle intensifies and Pinduoduo is rapidly gaining a foothold, can Tmall maintain its 60% market share in China, and for how long? 

In this episode, Shirley Yu and Martina Fuchs started by asking about what changed at Tmall with the pandemic and find out:

  • Which are the top-selling European brands on Tmall? 
  • How does Tmall stack up to Amazon in China?
  • Why live streaming is a must
  • Chloe’s top tips for European brands 
Watch Out The Full Interview On Hey China

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