Alibaba’s Tmall vs. Pinduoduo And Amazon: Who Will Win China’s E-Commerce War?

by GoNews Desk 10 months ago Views 3382

Alibaba’s Tmall vs. Pinduoduo And Amazon
In China, Alibaba’s Tmall, Pinduoduo, and JD are just some of the players joggling for a bigger slice of the country’s online shopping spree. 

Chloe Goncalves, Business Development Manager at Tmall Global, helps European brands enter the Chinese market and sell through Alibaba’s e-commerce platforms. 

As the battle intensifies and Pinduoduo is rapidly gaining a foothold, can Tmall maintain its 60% market share in China, and for how long? 

In this episode, Shirley Yu and Martina Fuchs started by asking about what changed at Tmall with the pandemic and find out:

  • Which are the top-selling European brands on Tmall? 
  • How does Tmall stack up to Amazon in China?
  • Why live streaming is a must
  • Chloe’s top tips for European brands 
Watch Out The Full Interview On Hey China

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