Alibaba’s Tmall vs. Pinduoduo And Amazon: Who Will Win China’s E-Commerce War?
In China, Alibaba’s Tmall, Pinduoduo, and JD are just some of the players joggling for a bigger slice of the country’s online shopping spree.
Chloe Goncalves, Business Development Manager at Tmall Global, helps European brands enter the Chinese market and sell through Alibaba’s e-commerce platforms.
As the battle intensifies and Pinduoduo is rapidly gaining a foothold, can Tmall maintain its 60% market share in China, and for how long? In this episode, Shirley Yu and Martina Fuchs started by asking about what changed at Tmall with the pandemic and find out:
As the battle intensifies and Pinduoduo is rapidly gaining a foothold, can Tmall maintain its 60% market share in China, and for how long? In this episode, Shirley Yu and Martina Fuchs started by asking about what changed at Tmall with the pandemic and find out:
- Which are the top-selling European brands on Tmall?
- How does Tmall stack up to Amazon in China?
- Why live streaming is a must
- Chloe’s top tips for European brands
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