OTT Platforms Reach For The Skies
OTT platforms are adopting innovative methods to leverage the larger user base of travel companies.
Now, OTT players ZEE5, ALTBalaji, Eros Now, ShemarooMe and SonyLIV have partnered with airlines to become part of consumers’ travel itineraries, to make their content accessible on the go.
ZEE5, for instance, recently partnered with multi-destination cruise line Jalesh Cruises to grow their Middle East market. ZEE5’s tie-up with Jalesh Cruises offers guests on the cruise in the Middle East a one-month free subscription to ZEE5. Last month, SonyLIV, too, announced a partnership with Indigo airlines, which provides weekly packs at just Rs 25 for passengers by Indigo Airlines. Whereas Eros Now has tie-ups with British Airways as well as AirAsia. The deal provides AirAsia’s flyers free access to Eros Now’s content on their own devices. ALTBalaji has tie-ups with MakeMyTrip, which allow MMT subscribers access to one-year subscription of ALTBalaji. This trend of video streaming players partnering travel majors was first flagged off by Netflix globally. The US-based video streaming company partnered with Virgin America in 2015 to offer its content in-flight for free across devices, using Virgin’s wi-fi services on select aircraft. Girish Menon, media and entertainment head of KPMG, says the move could prove beneficial for OTT platforms. Watch the full report here:
ZEE5, for instance, recently partnered with multi-destination cruise line Jalesh Cruises to grow their Middle East market. ZEE5’s tie-up with Jalesh Cruises offers guests on the cruise in the Middle East a one-month free subscription to ZEE5. Last month, SonyLIV, too, announced a partnership with Indigo airlines, which provides weekly packs at just Rs 25 for passengers by Indigo Airlines. Whereas Eros Now has tie-ups with British Airways as well as AirAsia. The deal provides AirAsia’s flyers free access to Eros Now’s content on their own devices. ALTBalaji has tie-ups with MakeMyTrip, which allow MMT subscribers access to one-year subscription of ALTBalaji. This trend of video streaming players partnering travel majors was first flagged off by Netflix globally. The US-based video streaming company partnered with Virgin America in 2015 to offer its content in-flight for free across devices, using Virgin’s wi-fi services on select aircraft. Girish Menon, media and entertainment head of KPMG, says the move could prove beneficial for OTT platforms. Watch the full report here:
Various #OTT Platforms in order to increase their footprint in the #digital #entertainment market are tying up with airline companies and cruise ships. @lalitakashyap13 reports pic.twitter.com/MN5d4fSD8b
— GoNewsIndia (@GoNews_India) October 18, 2019
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