Micro-Movements Of Change - Women Entrepreneurs Defying Patriarchal Norms

Work 4 Progress (W4P) India aims to create a culture of entrepreneurship in regions of Bundelkhand and Eastern Uttar Pradesh. It encourages women entrepreneurs via adopting a social innovation methodology in which it listens to the community through dialogue, finds answers through co-creation, prototypes solutions and shares learnings to eventually create impact at scale.

This story is about a micro movement that is challenging patriarchal norms in Bundelkhand. It started when the emerging women entrepreneurs of village Bhojla created a support system for each other to step out and raise their voices.

Prabha Devi - Challenging The Norms Of Patriarchal Society

When W4P prototypes start challenging the status quo in communities, they become ‘micro movements’ to accelerate shifts in relationships, resource flows, local processes, attitudes and behaviour. 

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Work 4 Progress (W4P) accelerates the creation of employment opportunities in three countries of the global south – India, Mozambique and Peru. In India, Development Alternatives and its partners aim to create sustainable livelihoods for youth and women in rural communities through systemic solutions to unleash entrepreneurship. The international program is supported by la Caixa Foundation of Spain. 

JOBS WEWANT 2019 is a platform to co-create systemic solutions that unleash entrepreneurship to secure sustainable livelihoods at scale. GoMedia is the media partner for the event. For more details click here