ICC Number One In Sports For Video Views On Facebook
The International Cricket Council (ICC) is the number one sports’ governing body for video views on Facebook, with more views on the platform than any other leading sporting organisations in 2020.
The results, from Facebook-owned CrowdTangle; an analytics tool, are another clear indication of the power of cricket to connect and engage with fans around the world through compelling content.
At a time when COVID-19 has severely impacted live sports, the ICC’s channels have gone from strength to strength, with its Facebook page receiving more than double the engagement of other global sporting federations. Some of the highlights include:
ICC Media Release
At a time when COVID-19 has severely impacted live sports, the ICC’s channels have gone from strength to strength, with its Facebook page receiving more than double the engagement of other global sporting federations. Some of the highlights include:
- A staggering 1.65 billion video views in the first half of 2020, ensuring the ICC channel topped the rankings in terms of video consumption among leading sporting bodies on Facebook
- Across the April-June lockdown period, overall interactions on the ICC page were more than two and a half times higher than other leading leagues and sports bodies across the world
- Over the previous 12 month period, the ICC Facebook channel was the most engaged page in its category including the single most engaged day in its history with 4.4 million interactions as Bangladesh triumphed over India in the final of the Under 19 Cricket World Cup 2020
ICC Media Release
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