Byju's, an edtech unicorn, has been chosen an official sponsor of the Fifa World Cup in Qatar in 2022.
The firm will now be able to create unique promos using the Fifa World Cup logo, emblem, and assets and disseminate them to football fans all around the world. Byju's will also provide instructional content for young fans as part of the relationship.
We are delighted to announce that BYJU’S would represent India at the biggest stage as an Official Sponsor of the FIFA World Cup Qatar 2022™️.
— BYJU'S (@BYJUS) March 24, 2022
This would make BYJU’S the first EdTech brand to sponsor this prestigious event globally.
Stay tuned for more updates! #FIFAWorldCup pic.twitter.com/4M9cfHT5AN
"Fifa is committed to leveraging football's potential to effect constructive social change." Fifa's chief commercial officer, Kay Madati, stated, "We're happy to be connected with a firm like Byju's, which is also connecting communities and inspiring young people wherever they may be in the globe."
From November 21 to December 18, 2022, the Fifa World Cup will be held
"We are pleased to be sponsoring the FIFA World Cup Qatar 2022, the world's largest single-sport event," stated Byju Raveendran, the company's founder and CEO.
It gives us great pleasure to represent India on such a renowned international platform and to promote the convergence of education and sport."
"Sport is an important element of life that brings people from all over the world together. Through this relationship, we at Byju's aspire to spark a passion of learning in every child's life, just as football has done for billions," he said.
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