The new feature would reach all users worldwide sometime in the first half of 2021, Netflix said
Netflix is reportedly working on a new feature called ‘Shuffle Play’ in a bid to save users time from unsuccessfully scrolling through all the available programming options and pick something personalised for users to watch.
In its Q4 2020 earnings, announced today, Netflix described the product development very briefly. It referred broadly to a test of a new feature that “gives members the ability to choose to instantly watch a title chosen just for them versus browse.” It also noted the feature would reach all users worldwide sometime in the first half of 2021.
However, there is still no confirmation whether the feature will be called Shuffle Play or something else.
Shuffle Play will be shown as a big button right on the Netflix home screen, beneath your profile icon. When clicked, Netflix randomly plays content its personalization algorithms think users will like. This could include a movie you’re currently watching, something you’ve saved to your watch list or a title that’s similar to something you’ve already watched.
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