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Sigh Of Relief For Media Industry As Report Estimates Ad Earnings Of 80,123 Cr In 2021

After witnessing a 21.5% decline in ad spends in 2020 due to the coronavirus pandemic, the Indian ad industry is expected to see recovery in…

Social Media Usage On Rise Amid Social Distancing: Facebook

People have started living more in the online world due to COVID-19 pandemic, which has reduced social interaction and allowed social distancing all over the…

Rising Hate Speech On Its Platform Is Costing Facebook Big Bucks

Unilever, one of the world’s largest advertisers, on Friday said it would stop giving advertisements to Facebook for the rest of 2020. The move by…

Google Cracks Down On Political Ads As Pressure On Tech Giants Mounts

The pressure is increasing on tech giants over citizens’ data security and right to privacy, including specific targeting of information on users. In the latest…

Social Media Ad Spend Overtakes Print For The First Time

It’s a sign of the times. Advertisers will spend more on social media platforms than on print for the first time this year, according to…