After a period of two years, Samsung dethrones Xiaomi as the smartphone market leader in India in Q3 2020, according to a new report by research firm Counterpoint.
Amid mounting anti-China sentiment in India, Samsung managed to secure a 24% share in the market for Q3 2020. Xiaomi has the second spot with a 23% share, followed by Vivo and Realme.
Compared to the 22 new handsets launch by Xiaomi, Samsung launched 18 new phone variants in the market from April to September. However, Samsung’s aggressive push in online channels and effective supply chain also helped it gain the number one spot, as per the report.
"During the start of the quarter, we witnessed some anti-China consumer sentiments impacting sales of brands originating from China. However, these sentiments have subsided as consumers are weighing in different parameters during the purchase as well. The brands have been quite aggressive as they started building up inventory much ahead of the festive season," said Counterpoint’s research analyst, Shilpi Jain.
Though Samsung's market leader crown could soon be taken away since the difference with Xiaomi is very narrow and the latter could easily make a comeback in the next quarter, as economic activities return to the pre-COVID level.
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