Digital Media Outpaces Print In Consumption Of Advertisements: Study

by Rahul Gautam Dec 04, 2020 • 08:01 PM Views 1273

Digital media is the next big thing in India as it has outpaced print media in terms of advertisement consumption. According to a new study, TV (94%) was the most common medium for advertising consumption, followed by digital (82%), print (77%) and radio (29%). TV commercial viewership was found to be higher in non-metro cities