2021 To Be Good Year For Media As Ad Spends Projected To Touch Rs 80,123 Cr

by Rahul Gautam Feb 17, 2021 • 07:22 PM Views 456

After witnessing a 21.5% decline in ad spends in 2020 due to the COVID-19 pandemic, the Indian media industry is likely to see recovery in 2021 with ad spends expected to touch Rs 80,123 crore, which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,904 crore, as per the Group M's annual 'This Year, Next Year’ (TYNY) forecast