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Sigh Of Relief For Media Industry As Report Estimates Ad Earnings Of 80,123 Cr In 2021

After witnessing a 21.5% decline in ad spends in 2020 due to the coronavirus pandemic, the Indian ad industry is expected to see recovery in…

Digital Media Outpaces Print In Consumption Of Advertisements: Study

Digital media is the next big thing in India. Now according to a recent study, digital media has outpaced print media in terms of advertisement…

Google Cracks Down On Political Ads As Pressure On Tech Giants Mounts

The pressure is increasing on tech giants over citizens’ data security and right to privacy, including specific targeting of information on users. In the latest…

Ads In Digital Videos Retain More Visual Attention Than TV

Compared to television, more advertisements are watched on digital videos, whereas the number of viewers watching advertisements on TV is far less. This means that…

Social Media Ad Spend Overtakes Print For The First Time

It’s a sign of the times. Advertisers will spend more on social media platforms than on print for the first time this year, according to…

Disney Joins Race For Video-Streaming Services

Across the world, video streaming services are fast increasing in number, with there being immense competition and the race to get as many subscribers as…