Zomato Joins Web Streaming Bandwagon With Original Shows

by Darshit Singh 10 months ago Views 891
Restaurant aggregator and food delivery app Zomato is now venturing into content and video streaming with as many as 18 original shows. The shows will be made available on the latest version of the Zomato app from 16 September.

Check out the announcement here

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The three to fifteen minutes video shows will be available on the latest Zomato app. They will primarily be shot in a vertical frame, which is ideal for app-based mobile viewing, the company said in a statement. These will come under the new ‘video’ tab on the app and will be categorized by genre across shows, recipes and Sneak Peek restaurant stories.

The Zomato video experience will launch with 2000+ videos that include Zomato Originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.

All Zomato original shows will be centered around food, but will also engage with formats like comedy, reality, fiction, advice and celebrity interviews.

Some of the show's titles that are already revealed are - ‘Food and You with Sanjeev Kapoor’, a three-minute daily show that breaks myths and changes the way you think about food and your body. ‘Banake Dikha’ with stand-up comic Sumukhi Suresh. ‘Starry meals with Janice’, hosted by social media star Janice Sequeira will take you inside the celebrity kitchens. 

“We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals," Deepinder Goyal, CEO, and Founder, Zomato said in a statement.

The food delivery platform’s OTT foray comes at a time when online marketplace Amazon is going big with Prime Video and Flipkart is working on its own content vertical.

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