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India Witnesses 46% Drop In Smartphone Sales In Q2 2020; Global Sales Plummet By 20%

by Darshit Singh 8 months ago Views 3286

India Witnesses Almost 50% Drop In Smartphone Sale
(The fight for the top spot in global smartphone sales was a virtual tie between Samsung and Huawei)

The coronavirus pandemic dealt a severe blow to the global mobile phone industry, as worldwide smartphone sales dropped by 20.4% in the second quarter of 2020, according to Gartner, a research and advisory firm.


India which chose harsh lockdowns and heavily restricted movements to curb the virus registered the worst smartphone sales decline (-46%) among the top five countries in the world.

“Travel restrictions, retail closures and more prudent spending on nonessential products during the pandemic led to the second consecutive quarterly decline in smartphone sales this year,” said Anshul Gupta, senior research director at Gartner.

Samsung recorded the largest drop among the top five global smartphone vendors. It sold nearly 55 million smartphones in the Q2 of 2020, a decline of 27.1% year on year. “Demand for its flagship S Series smartphones did little to revive its smartphone sales globally,” said Mr. Gupta.

Huawei performed much better quarterly as it saw its smartphone sales drop by just 6.8% in Q2 and totaled 54 million units year on year. “Huawei’s performance in China helped it avoid a worse quarterly performance,” remarked Mr. Gupta.

Apple was the least-hit brand among the top five global smartphone vendors. It sold 38 million iPhones in the Q2 of 2020, a decline of 0.4% year-over-year. “Apple’s iPhone sales fared better in the quarter than most smartphone vendors in the market and also grew sales quarter-over-quarter,” said Annette Zimmermann, research vice president at Gartner.

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